My name is Frédéric, I'm a passionate Art Director from Montreal. I am currently working at Sidlee.

Key projects



Showcasing the work of these incredible artists was tons of fun. Build around a flexible grid, L'Eloi can create amazing compositions without breaking a thing!

Lessard Bicycles

Since 2005

We helped Lessard Bicycles to face the modern retail challenges. More than an eCommerce website, this is a complete digital transformation. Branding, Marketing campaign, Content marketing, Inventory sync via API, Data lake, In-store process...

Recent projects

Lessard Bicycles Art direction, UX/UI, Code, Marketing Ongoing
Moose Knuckles SS19 Campaign Art Direction, UI/UX 2019
C'est Beau Art Direction, UI/UX 2019
Magazine numérique grand ballet Canadiens UI/UX 2019 Prix Numix
Republik 2019 Art direction, UI/UX 2018
IGA — Frais du toît Art direction, UX/UI 2018 Prix boomerang, Global Digital Signage Award 2019
Laboratoire Biron Art Direction, UI/UX 2018
Frousse au musée Children book 2018
Conseil du patronat Art Direction, UI/UX 2018
Placement Mayne Art Direction, UI/UX 2018
Beynon Sports & FieldTurf Art Direction, UI/UX 2018 Prix boomerang
District M UI/UX, Motion Graphics 2017
Klik UI/UX 2017
Pixmob UI/UX 2017
Presagis Art Direction, UI/UX 2017
En attendant Pascale Opening screen motion graphics 2017
L'eloi Art Direction, UI/UX 2017 Prix boomerang
Montréal Complêtement Cirque Art direction, UI/UX 2017
Fondation du conservatoire UI/UX 2016
Alex Nevsky UI/UX 2016
Sagomini UI/UX 2016 Grand prix boomerang
GSM Projects UI/UX 2016 Prix boomerang
Scéno Plus Art direction, UI/UX 2016
Pop Montréal UI/UX 2016 Grand prix boomerang
Yannick Nezet-Séguin Art Direction, UI/UX 2016
DuProprio UI/UX 2016
Retail Design Collaborative Art Direction, UI/UX 2016
Republik 2016 Art direction, UI/UX 2016
Musée Pointe-à-callière UI/UX 2016
Budge Studios Art Direction, UI/UX 2016
And much more...

One day I might start posting more stuff...