Business, Design & Technology

Information about Fred Lord

MTL

Frédéric Lord — Creative director

Luminaire Authentik, eCommerce website
006 — Luminaire Authentik, eCommerce website
Dermapure, digital ecosystem
001 — Dermapure, digital ecosystem
Masterfly, software & branding
005 — Masterfly, software & branding
Bonneville, brand, website
003 — Bonneville, brand, website
Place des Arts, eCommerce ecosystem
007 — Place des Arts, eCommerce ecosystem
Leeroy, branding, website
009 — Leeroy, branding, website
Mtl you're so fly, digital experience
012 — Mtl you're so fly, digital experience
Place des Arts, eCommerce ecosystem
007 — Place des Arts, eCommerce ecosystem

I'm Fred, a creative director who bridges business, design and technology. Starting from the reality of your business, I shape your brand, design your products and build what connects them, so your business can move forward.

Dermapure, digital ecosystem
001 — Dermapure, digital ecosystem

Project index

  1. 001Dermapure NewHealth & beautyDigital ecosystem2026
  2. 002Stobec NewChemicalsBranding and service website2026
  3. 003BonnevilleHome buildingBrand, website2026
  4. 004CorpiqNon-profitBrand, website2026
  5. 005Masterfly — Mastering DeskMusicSoftware & branding2026
  6. 006Luminaire AuthentikLightingeCommerce website2025
  7. 007Place des ArtsArts & cultureeCommerce ecosystem2025
  8. 008Tour ChanteclerTravelB2B website2024
  9. 009LeeroyAgencyBranding, website2024
  10. 010Acuity BrandsLightingMultiple B2B websites2024
  11. 011BélangerFaucetsB2B website2024
  12. 012Mtl you're so flyWeb experienceDigital experience2023
  13. 013CurbcutUrban dataBranding and interface design2023
  14. 014Lemay MichaudArchitecturePortfolio website2023
  15. 015Citizen RelationsPublic relationsPortfolio website2022
  16. 016Le journal de LouiseNon-profitDigital experience2022
  17. 017Vancouver Coastal HealthHealthcareWebsite & design system2022
  18. 018Travel YukonTourismWebsite2022
  19. 019Du BretonFoodProduct portfolio website2022
  20. 020Loto-QuébecLottery & gamingGaming digital ecosystem2021
  21. 021PomerleauConstructionPortfolio website2021
  22. 022RonaHome improvementPromotional website2021
  23. 023SamsungConsumer electronicseCommerce2021
  24. 024MLSESports & entertainmentContent hub website2020
  25. 025Moose Knuckles SS19FashionMultiple campaign websites2019
  26. 026C'est BeauFashioneCommerce website2019
  27. 027Grands Ballets CanadiensArts & cultureeCommerce website2019
  28. 028Lessard BicyclesCyclingeCommerce, brand and content2005–2018
  29. 029RepublikAgencyPortfolio website2018
  30. 030IGAGrocery“Frais du toît” campaign website2018
  31. 031Laboratoire BironHealthcareService website2018
  32. 032Conseil du patronatBusiness associationOrganisation website2018
  33. 033Beynon Sports & FieldTurfSportsB2B website2018
  34. 034District MAd techSAAS website2017
  35. 035PixmobEvent techPortfolio website2017
  36. 036SOMAVideo productionPortfolio website2017
  37. 037PresagisSimulation softwareTech portfolio2017
  38. 038L'EloiAgencyMultimedia portfolio2017
  39. 039Montréal Complètement CirqueArts & cultureEvent calendar website2017
  40. 040Fondation du conservatoireArts & cultureOrganisation website2016
  41. 041Alex NevskyArts & cultureMicrosite2016
  42. 042SagominiMobile gamingPortfolio website2016
  43. 043GSM ProjectsExhibition designPortfolio website2016
  44. 044Scéno PlusTheatre designB2B website2016
  45. 045Pop MontréalArts & cultureEvent calendar website2016
  46. 046Yannick Nézet-SéguinArts & culturePortfolio website2016
  47. 047DuProprioReal estateReal estate website redesign2016
  48. 048Retail Design CollaborativeRetail architecturePortfolio website2016
  49. 049Musée Pointe-à-CallièreMuseumeCommerce and archive website2016
  50. 050Budge StudiosMobile gamingPortfolio website2016
Luminaire Authentik, eCommerce website
006 — Luminaire Authentik, eCommerce website

Recognition

  • Awwwards — Site of the DayLuminaire Authentik2025
  • Awwwards — Site of the DayLeeroy2024
  • FWA of the DayBélanger2024
  • Awwwards — Site of the DayMtl you're so fly2023
  • FWA of the DayMtl you're so fly2023
  • Idéa — Grand Prix numériqueLe journal de Louise2023
  • Prix NumixGrands Ballets Canadiens2019
  • Global Digital Signage AwardIGA — Frais du toît2019
  • Prix BoomerangIGA — Frais du toît2018
  • Prix BoomerangBeynon Sports & FieldTurf2018
  • Prix BoomerangL'Eloi2017
  • Grand Prix BoomerangSagomini2016
  • Grand Prix BoomerangPop Montréal2016
  • Prix BoomerangGSM Projects2016

Agencies

  • Leeroy
  • Cossette
  • Sid Lee
  • Deuxhuithuit
  • Bleuoutremer

Talks & juries

  • Evolve Digital — Speaker, 2025
  • Idéa — Jury member, 2025
  • Evolve Digital, 2025
  • Idéa jury, 2025

Selected work

Masterfly, software & branding
005 — Masterfly, software & branding
Bonneville, brand, website
003 — Bonneville, brand, website
Leeroy, branding, website
009 — Leeroy, branding, website
Mtl you're so fly, digital experience
012 — Mtl you're so fly, digital experience

Approach

I work where brand meets product. For the last twenty years I've led small, sharp teams across strategy, design, motion and code, from the first workshop to the day it ships.

Every project starts with understanding you: your business, your audience and how the important pieces fit together. From there, strategy, design and technology come together into something that works, so nothing gets lost between the strategy and what people actually see.

I'm drawn to the variety of challenges every kind of business brings, each one asking for a different answer. What matters most is working with people who care about craft as much as results, because craft is where strategy becomes real.