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Information — Frédéric Lord

Profile

I'm a creative director who bridges business, design and technology. I help businesses of every size — from neighbourhood shops to Samsung and Google — turn ideas into brands, products and systems that actually work.

A designer first, I also write code and build the tools behind the work: e-commerce platforms, email and marketing systems, and the automations that keep them running. Lately, that means putting AI to practical use for my clients.

I've worked at the local and national level and lived across Canada. I've led creative teams at agencies such as Leeroy, Cossette and Sid Lee. Today, I bring that experience directly to businesses that care about getting it right.

Portrait of Frédéric Lord

Capabilities

Strategy

  • Creative Direction
  • Brand Strategy
  • Business & Technology Strategy
  • AI & Automation

Design & Technology

  • Product Design
  • UX/UI
  • Art Direction
  • Graphic Design
  • Front-end & Code
  • E-commerce & Email Systems

Content

  • Campaigns & Advertising
  • Digital Campaigns
  • Photography
  • Videography
  • Motion Design

Past Clients

  • Acuity Brands
  • Alex Nevsky
  • Beynon Sports & FieldTurf
  • Bonneville
  • Budge Studios
  • Bélanger
  • C'est Beau
  • Citizen Relations
  • Conseil du patronat
  • Corpiq
  • Curbcut
  • Dermapure
  • District M
  • Du Breton
  • DuProprio
  • Foliot
  • Fondation du conservatoire
  • GSM Projects
  • Google
  • Grands Ballets Canadiens
  • IGA
  • L'Eloi
  • Laboratoire Biron
  • Le journal de Louise
  • Leeroy
  • Lemay Michaud
  • Lessard Bicycles
  • Loto-Québec
  • Luminaire Authentik
  • MLSE
  • Masterfly
  • Montréal Complètement Cirque
  • Moose Knuckles
  • Mtl your so Fly
  • Musée Pointe-à-Callière
  • Pixmob
  • Place des Arts
  • Pomerleau
  • Pop Montréal
  • Presagis
  • Republik
  • Retail Design Collaborative
  • Rona
  • SOMA
  • Sagomini
  • Samsung
  • Scéno Plus
  • Stobec
  • Tour Chantecler
  • Travel Yukon
  • Vancouver Coastal Health
  • Yannick Nézet-Séguin
  • Acuity Brands
  • Alex Nevsky
  • Beynon Sports & FieldTurf
  • Bonneville
  • Budge Studios
  • Bélanger
  • C'est Beau
  • Citizen Relations
  • Conseil du patronat
  • Corpiq
  • Curbcut
  • Dermapure
  • District M
  • Du Breton
  • DuProprio
  • Foliot
  • Fondation du conservatoire
  • GSM Projects
  • Google
  • Grands Ballets Canadiens
  • IGA
  • L'Eloi
  • Laboratoire Biron
  • Le journal de Louise
  • Leeroy
  • Lemay Michaud
  • Lessard Bicycles
  • Loto-Québec
  • Luminaire Authentik
  • MLSE
  • Masterfly
  • Montréal Complètement Cirque
  • Moose Knuckles
  • Mtl your so Fly
  • Musée Pointe-à-Callière
  • Pixmob
  • Place des Arts
  • Pomerleau
  • Pop Montréal
  • Presagis
  • Republik
  • Retail Design Collaborative
  • Rona
  • SOMA
  • Sagomini
  • Samsung
  • Scéno Plus
  • Stobec
  • Tour Chantecler
  • Travel Yukon
  • Vancouver Coastal Health
  • Yannick Nézet-Séguin
  • Acuity Brands
  • Alex Nevsky
  • Beynon Sports & FieldTurf
  • Bonneville
  • Budge Studios
  • Bélanger
  • C'est Beau
  • Citizen Relations
  • Conseil du patronat
  • Corpiq
  • Curbcut
  • Dermapure
  • District M
  • Du Breton
  • DuProprio
  • Foliot
  • Fondation du conservatoire
  • GSM Projects
  • Google
  • Grands Ballets Canadiens
  • IGA
  • L'Eloi
  • Laboratoire Biron
  • Le journal de Louise
  • Leeroy
  • Lemay Michaud
  • Lessard Bicycles
  • Loto-Québec
  • Luminaire Authentik
  • MLSE
  • Masterfly
  • Montréal Complètement Cirque
  • Moose Knuckles
  • Mtl your so Fly
  • Musée Pointe-à-Callière
  • Pixmob
  • Place des Arts
  • Pomerleau
  • Pop Montréal
  • Presagis
  • Republik
  • Retail Design Collaborative
  • Rona
  • SOMA
  • Sagomini
  • Samsung
  • Scéno Plus
  • Stobec
  • Tour Chantecler
  • Travel Yukon
  • Vancouver Coastal Health
  • Yannick Nézet-Séguin

Recognition

  • 2025Awwwards — Site of the DayLuminaire authentik
  • 2024Awwwards — Site of the DayLeeroy
  • 2024FWA of the DayBélanger
  • 2023Awwwards — Site of the DayMtl your so Fly
  • 2023FWA of the DayMtl your so Fly
  • 2023Idéa — Grand PrixLe journal de Louise
  • 2019Prix NumixGrands Ballets Canadiens
  • 2019Global Digital Signage AwardIGA — Frais du toît
  • 2018Prix BoomerangIGA — Frais du toît
  • 2018Prix BoomerangBeynon Sports & FieldTurf
  • 2017Prix BoomerangL'Eloi
  • 2016Grand Prix BoomerangSagomini
  • 2016Grand Prix BoomerangPop Montréal
  • 2016Prix BoomerangGSM Projects

Speaking & Juries

  • 2025SpeakerEvolve Digital — “3D in real life: How WebGL can enhance user experience”
  • 2025Jury memberIDEA 2024 — Produits et expérience numérique
  • 2025Guest sessionsUQAM École de design
  • 2020Guest sessionsHEC Montréal

Contact

Montréal, QC, Canada